Business Management and Marketing Degree
The Associate Degree program in Business-Entrepreneurship, Management, and Marketing is comprised of a combination of courses, which provide skills in such areas as:
- Capital planning
- Strategic management
- Organizational behavior
- Internet marketing
The Business Management and Marketing degree offers the following concentration courses:
Accounting I Lecture / LabThis course will provide students with the knowledge of analyzing, classifying, and recording business transactions in both manual and computerized environments. Emphasis is placed on understanding the complete accounting cycle and preparing financial statements, bank reconciliations, and payroll. Students will define accounting terminology; analyze and record business transactions in a manual and computerized environment; complete the accounting cycle, prepare financial statements; and apply accounting concepts related to cash and payroll.
Prerequisite: Successful completion of a 100/1000 or 200/2000 level mathematics course
Introduction to BusinessPresent the fundamentals of business organization and procedures to acquaint you with management principles, business terminology, types of business organizations and their control.
Leadership and Organizational Behavior Lecture / LabThis course focuses on practical application of current research and concepts in human behavior in order to understand and analyze organizations. Interpersonal processes, problem-solving, and managerial decision-making are considered through examination of the roles of power, politics, ethics, and conflict in organizations. Topics include individual behavior,motivation and performance, interpersonal relations, small group relations, the role of leadership, and organizational culture.
Business Management Lecture / LabThis course includes an introductory discussion in the following areas: the economic setting of business, the structure of business, business financing, management, ethical and social responsibilities of business, marketing and physical distribution of goods and services. The areas discussed in this course serve as the basic foundations for more specialized courses in business.
Introduction to Computer OperationsThis course provides students a survey of computers and information processing and their roles in society. It will introduce a historical perspective of computing, hardware, software, information systems, and human resources and explores their integration and application in business and other segments of society. Students will be required to complete lab assignments using the PC’s operating system, and several commonly used applications, such as word processors, Internet browsers and
search engines, spreadsheets and graphics presentations applications.
Human Resources ManagementThis course serves as an introductory course in human resources management (HRM) with a particular emphasis on the disciplines used by business professionals. Using the Employee Life Cycle as a framework, the class will explore the historical evolution and philosophical foundations of the field as well as examine the current practices that are being used to support human resources in the workplace. Future HRM challenges will be examined and the emerging concept of strategic HRM will be highlighted.
Prerequisite: “Introduction to Business” course
Consumer Behavior Lecture / LabThis course is a study of buyer’s information, acquisition, evaluation, purchasing, and post-purchasing evaluation process. Emphasis is placed upon social and psychological theories and their implications on the understanding and prediction of consumer’s behavior. The student will apply behavioral science concepts to the problems of planning, pricing, and promotional decisions.
Introduction to MarketingThis course explores key marketing concepts and shows you how they apply to today’s business practices. The course covers the essential knowledge and techniques managers need to compete successfully, whether in large companies or small businesses, profit-oriented firms or not-for-profit organizations. Topics include customer-oriented marketing strategies, buyers and markets, target market selection, and the marketing variables of products (and services), price, promotion, and distribution.
Marketing Research lectureThis course addresses the use of marketing research as an aid to making marketing decisions; specifically, how the information used to make marketing decisions is gathered and analyzed.
Prerequisite:” Introduction to Marketing” course
Advertising and SalesThe course provides a comprehensive overview of advertising and promotion from an integrated marketing communications (IMC) perspective. It creates a clear understanding of traditional advertising and promotional tools, and shows how other key elements within the marketing communications mix (e.g., advertising, direct marketing, promotion and the Internet)can be integrated. Attention is given to key subjects such as market research, media planning, creative strategies for traditional and non-traditional markets, advertising agency practices, competitive positioning, and how each influences the effectiveness of an advertiser’s campaign
Managing Change Lecture / LabThis course will provide student the knowledge of a variety of change management skills, discusses the attitudes and behaviors of successful change managers, and offers techniques for diagnosing and dealing with resistance. Managers and supervisors will learn how to create a comprehensive change management plan that begins with diagnosing the impact of change and identifying how to engage the support of others. Students will learn how to determine the key success factors for evaluating change effectiveness, monitoring change implementation, and planning and managing organizational change in a way that enhances adaptability and ensures continuous learning.
This Business Management and Marketing Degree program is designed to prepare a student for a career as:
- Marketing professional
All instructors have achieved M.B.A. status, two completing their PhD’s. Several either own or manage either domestic or international companies.
Click on the button below or call your nearest FTC campus today to speak with a knowledgeable Florida Technical College Admissions Representative:
- Central Florida: (844) 402-3337
- South Florida: (844) 332-3409
- Online Programs: (844) 330-9909
Not all programs are available at all locations.