Unleash Your Creativity with a Career in Business Management and Marketing People tend to think of careers in business as being a little dry, but the truth is that it takes creativity and bold thinking to be successful in business, especially when it comes to marketing. If you have always enjoyed being creative, this could be a great career path to pursue. With a convenient and affordable associate’s degree in business management and marketing online from Florida Technical College, you can get a jump-start on a great new career that will put your creativity to work. Here are just a couple of reasons you can expect to show off your creative side in a business and marketing career: Creativity drives new products. Successful companies today are not those that rest on the successes of their current products; they are the ones that are constantly coming up with new ones. Businesses need creative people, with the right training and skills, to think up the big ideas that lead to new products to put into development. There is an art to marketing, literally. To sell products and services, businesses need creative marketing plans, branding and advertising to convince consumers they want to buy. This quite literally involves art in many situations. Marketing involves creative writing for the copy in advertisements and on websites, graphic design that keeps consumers interested in a website, and creating the images that will help promote a product and a brand. Creative thinking for a changing world. Technology is constantly changing and shifting how businesses develop products and sell them. As a creative person with business and marketing training you will be in a good position to help a company come up with the new ideas that will put it ahead of the competition. Being able to think of something new, something no one has done yet, requires both business knowledge and creativity. Entrepreneurs create something out of nothing. FTC’s program in business management and marketing is a great stepping stone to entrepreneurship. The degree can give you the skills you need to start your own business. In being an entrepreneur, you are creating something completely from scratch and that requires some creative thinking to come up with the big idea and to put it into action. Creative content is crucial. With websites, social media, and other platforms, businesses need to have a lot of content available for their consumers. This content is becoming increasingly creative and storytelling through content is more important than ever, and to tell a story requires creative thinking. To be successful in business and marketing, you must be able to think creatively. Add your natural creativity to the skills you can learn in FTC’s online business management and marketing program and you have a recipe for business success. We make it easy for you to earn your degree and launch your new career with an online program, financial aid assistance is available for those who qualify, as well as job placement services, so don’t wait any longer and contact us to find out more about the program today!
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Five In-Demand Careers for Your Marketing Degree Marketing is a crucial component of any business, which means that all companies need qualified candidates to do this kind of work. The Business Entrepreneurship, Management and Marketing Bachelor’s Degree program at Florida Technical College teaches a versatile set of business skills that prepare you to work in a number of roles including marketing. So if marketing is your main interest, what kind of career can you get once you earn your marketing degree? There are a lot of possibilities and here are just five of them to get you thinking: Marketing research analyst. Being able to market a business or product requires knowledge of the market place. With your marketing degree you can get a position collecting and analyzing that information. An analyst searches for data about the market for a company’s products or services, competitors, and industry changes and then uses that information to help with the product and service development and promotions. With more data available all the time, this career is growing and it requires someone with the knowledge and skills to do careful research and analysis. Social media marketer. As a social media marketing specialist you could be the person who manages social media accounts for a company. You would be responsible for creating, managing, and using social media to help market products and services while building your company’s brand. Understanding marketing and being internet savvy are important for this career. Brand manager. Branding is crucial for companies so that customers recognize and stay loyal to their products and services. An expert in marketing makes a perfect brand manager. In this position you would use marketing to create and maintain a brand. This could include using promotions, sales, advertising, social media and research, while also being able to keep up with competitors. Brand managers need to understand marketing, but are also creative thinkers. Sales representative. A career as a sales representative allows you to use your skills in marketing along with other business skills you learned while earning your marketing degree. In this position you represent your company and make sales to other businesses and larger organizations. You have to know how to market your product or services and you have to be able to keep up to date on what is going on in your industry and your customer’s needs. Product manager. A product manager’s job is similar to that of a brand manager, but is more focused on just one product that your company sells. In this focused position you are responsible for leading the development of a product as well as the marketing, branding and selling. This requires knowledge of the marketplace and strong marketing skills. Marketing is an exciting area of business and one that you can focus on when you earn a Bachelor’s Degree in Business Entrepreneurship from Florida Technical College. This program focuses on learning real and usable skills to maximize your chances of finding a position once you graduate. With flexible schedules and financial aid, we can offer you an educational program that fits your lifestyle and that gives you a brighter future. RELATED ARTICLES: Business Management & Marketing Associate Top Trait of Successful Marketing Professionals? The Right Training