What kind of career can you get once you earn your marketing degree?

Five In-Demand Careers for Your Marketing Degree

Marketing is a crucial component of any business, which means that all companies need qualified candidates to do this kind of work. The Business Entrepreneurship, Management and Marketing Bachelor’s Degree program at Florida Technical College teaches a versatile set of business skills that prepare you to work in a number of roles including marketing.  So if marketing is your main interest, what kind of career can you get once you earn your marketing degree? There are a lot of possibilities and here are just five of them to get you thinking:


  1. Marketing research analyst.

    Being able to market a business or product requires knowledge of the market place. With your marketing degree you can get a position collecting and analyzing that information. An analyst searches for data about the market for a company’s products or services, competitors, and industry changes and then uses that information to help with the product and service development and promotions. With more data available all the time, this career is growing and it requires someone with the knowledge and skills to do careful research and analysis.

  2. Social media marketer.

    As a social media marketing specialist you could be the person who manages social media accounts for a company. You would be responsible for creating, managing, and using social media to help market products and services while building your company’s brand. Understanding marketing and being internet savvy are important for this career.

  3. Brand manager.

    Branding is crucial for companies so that customers recognize and stay loyal to their products and services. An expert in marketing makes a perfect brand manager. In this position you would use marketing to create and maintain a brand. This could include using promotions, sales, advertising, social media and research, while also being able to keep up with competitors. Brand managers need to understand marketing, but are also creative thinkers.

  4. Sales representative.

    A career as a sales representative allows you to use your skills in marketing along with other business skills you learned while earning your marketing degree. In this position you represent your company and make sales to other businesses and larger organizations. You have to know how to market your product or services and you have to be able to keep up to date on what is going on in your industry and your customer’s needs.

  5. Product manager.

    A product manager’s job is similar to that of a brand manager, but is more focused on just one product that your company sells. In this focused position you are responsible for leading the development of a product as well as the marketing, branding and selling. This requires knowledge of the marketplace and strong marketing skills.


What are the Benefits of a Marketing Degree?

There are many benefits to graduating from a marketing degree program. From extensive and comprehensive learning to industry experienced instructors, networking opportunities, and more.

Extensive and Comprehensive Learning

During this program, you will spend many hours learning the fundamentals of Internet technology-enabled environments including web browsers, FTP, email, webpage authoring using Extensible Hypertext Markup Language (XHTML), project management and basic infrastructure networking. Additional coursework will focus on internet marketing strategies and search engine optimization (SEO).

Industry Experienced Instructors

You will learn marketing protocols and algorithms from industry experienced instructors that are experts themselves. With this marketing degree program, you have the ability to receive one-on-one instruction and ask questions when you need additional assistance. The instructors are familiar with business entrepreneurship, management and marketing. They understand what you will need to know to start a career and prepare yourself for day one on your new job as a marketing specialist.

Network with Instructors and Classmates

During the marketing degree program, you will sit next to and talk with instructors and classmates that are also learning about entrepreneurship, management, and marketing. This is a great time to network and meet new people. These future colleagues will be great to keep in contact with as you progress through your career in marketing.

Marketing is an exciting area of business and one that you can focus on when you earn a Bachelor’s Degree in Business Entrepreneurship from Florida Technical College. This program focuses on learning real and usable skills to maximize your chances of finding a position once you graduate. With flexible schedules and financial aid, we can offer you an educational program that fits your lifestyle and that gives you a brighter future.

The Bachelor’s Degree program in Business-Entrepreneurship, Management, and Marketing is comprised of a combination of courses, which provide skills in such areas as capital planning, strategic management, leadership and organizational behavior, and Internet marketing. This program is designed to prepare a student for a career as an entrepreneur, manager, and/or marketing professional.

*These examples are intended to serve only as a general guide of possible employment opportunities. There are many factors that determine the job an individual may obtain and Florida Technical College cannot guarantee its graduate any particular job. Some positions may require license or other certifications. We encourage you to research the requirements for the particular position you desire.