Business-Entrepreneurship , Management and Marketing

Bachelor
Hybrid
Online
English

Program Description

The Bachelor’s Degree program in Business-Entrepreneurship, Management, and Marketing is comprised of a combination of courses, which provide skills in such areas as capital planning, strategic management, leadership and organizational behavior, and Internet marketing. This program is designed to prepare a student for a career as an entrepreneur, manager, and/or marketing professional.

Possible Employment Opportunities *

  • Business and Retail Operations
  • Financial Analyst and Services
  • Banking
  • General and Operational Management
  • Accounts Payable / Receivable Specialist
  • Administrative Assistant and Executive Assistant

Credential Earned

Bachelor’s Degree in Business-Entrepreneurship, Management, and Marketing

Related Certifications

Not applicable for this program.

Duration of the Program

36 Months
Quarter Credits: 180
Core Courses: 10.5 Credits
Concentration Courses: 97.5 Credits
General Education Courses: 54 Credits
Elective Course: 18 Credits

Core Courses

Entrepreneurship Lecture/Lab

In this business course, students will assess and appraise fundamental aspects of entrepreneurship, distinguish key attributes of entrepreneurs, identify and evaluate opportunities, compose a business plan, decide on marketing elements, make financing decisions, and consider means of raising capital. They will critique the most common business structures and explore the mechanisms available to protect intellectual property rights. Overall, students will acquire the necessary entrepreneur-thinking skills to achieve success in business.

Consumer Behavior Lecture/Lab

In this course, students will develop an in-depth understanding of the buyer’s information search, decision-making, acquisition, and evaluation process, in addition to their purchase and post-purchase behavior. Social and psychological theories are used to conceptualize and predict consumer behavior. Students will learn how to apply behavioral science concepts to address the problems related to planning, pricing, and promotional decision-making in marketing.

Course Prerequisite: MKT2010

Operations Management

In this course, students will examine the theories, concepts, and strategies used in operations management. They will analyze important aspects of the operations management decision-making process, including process and plant layout, quality, inventory, and supply chain management. Furthermore, students will apply managerial processes for effective operations in both goods producing and service rendering organizations.

Advertising and Sales

In this course, students will examine an integrated marketing communications (IMC) perspective of advertising and promotion. They will also contrast traditional advertising and promotional tools, and how to integrate other key elements within the marketing communications mix (e.g., advertising, direct marketing, promotion and the Internet). In addition, students will analyze key subjects such as market research, media planning, creative strategies for traditional and non-traditional markets, advertising agency practices, competitive positioning. Finally, they will evaluate how each of the key subjects influences the effectiveness of an advertiser’s campaign. Furthermore, students will be able to practice the skills acquired by completing practical lab exercises.

Entrepreneurial Revenue

In this business course, students will assess financial and managerial skills that are important for pursuing careers in an entrepreneurial setting. They will apply quantitative techniques, integrating the knowledge and skills needed to deepen their understanding of various valuation methods. Within the scope of entrepreneurial management, they will further determine how to implement decision making concepts in the functional areas of their business through practices and policies.

Entrepreneurial Costs and Budgets

In this course, students will analyze the role of an entrepreneur in developing and starting a new business venture. They will apply concepts of the functional areas, including analysis of industry and market trends, preparation of marketing and business plans, development of strategic plans to fund growth and change, generation of cash flow projections, and organizational structure design to support sustainability of the venture. Students will also practice ethics and social responsibility, recognizing the benefits of incorporating these in the business.

Course Prerequisite: ENT3310 or ENT3311

Entrepreneurial Capital

In this  business course, students will differentiate between the financial intermediaries that comprise financial markets. They will also explore the fundamental role of the Federal Reserve in conducting the nation’s monetary policy. Furthermore, they will examine the process by which investment banker’s price and bring new securities to the market. Moreover, they will discuss the impact that the Sarbanes-Oxley Act of 2002 had on the securities market. Through the course study, students will enhance their proficiency in the valuation of stocks, the pricing of bonds, and the evaluation of other hybrid investments. Overall, students will develop the skills to assess market conditions and determine the appropriate sources and blend of venture capital to fund entrepreneurial growth.

Course Prerequisite(s): ENT3310 or ENT311

Entrepreneurial Strategy Lecture/Lab

In this course, Florida Technical College students will formulate strategies to bring their entrepreneurial dreams to reality. They will analyze the options available to start a new venture. Students will also examine real-world entrepreneurship practices. Moreover, they will identify the essential concepts and skills necessary to grow and manage an entrepreneurial venture successfully. In addition, students will practice managerial and decision-making skills. Likewise, they will evaluate strategies for successful stakeholder relationships. Furthermore, students will practice acquired skills by completing practical lab exercises.

Business Plan and Implementation Lecture/Lab

In this capstone course, students will combine both analytical and conceptual skills related to business planning and implementation. They will analyze the structural components of a new business venture. They will also apply the skills acquired in previous entrepreneurial courses.

Course Prerequisites: ENT4320, ENT4330, ENT4340, ENT4351

Leadership and Organizational Behavior

In this course, students will discuss practical applications of current research in human behavior to understand organizations. They will review interpersonal processes, problem-solving, and managerial decision-making. Moreover, students will examine power, politics, ethics, and conflict in organizations. Finally, they will analyze individual behavior, motivation and performance, interpersonal relations, small group relations, leadership, and organizational culture.

Financial Management

In this course, the Florida Technical College student will examine the tools and practices that entrepreneurs utilize in making prudent financial decisions. They will also evaluate a company’s financial performance to understand that the time value of money concept forms the foundation for the use of net present value and capital budgeting decisions. In addition, they will analyze the concepts of operating and financial leverage, capital asset pricing model, weighted average cost of capital, and risk and reward tradeoff to be able to make effective financial management decisions. On the other hand, students will be able to explain what is risk analysis, capital budgeting, capital structure, and working capital management.

Strategic Management Lecture

In this course, students will analyze strategic management and strategic leadership and how to pursue strategies to have a major impact on a company’s performance relative to its competitors. They will examine administrative processes under conditions of uncertainty including an integrating analysis applied to all fields of business.

Campuses Available

Admission Requirements

High school diploma or a recognized equivalent.

Possible Employment Opportunities *

  • Business and Retail Operations
  • Financial Analyst and Services
  • Banking
  • General and Operational Management
  • Accounts Payable / Receivable Specialist
  • Administrative Assistant and Executive Assistant

* These examples are intended to serve only as a general guide of possible employment opportunities. There are many factors that determine the job an individual may obtain and Florida Technical College cannot guarantee its graduates any particular job. Some positions may require a license or other certifications. We encourage you to research the requirements for the particular position you desire.

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